Promotions
Power Up Your Numbers Video Game and Toy Remote Control Premium Mailer: The sound-effect enabled remote control sized brochure lists the link to an online game where players click to turn on moving TVs to reach 49 million USAW “readers.” The remote is accompanied with an armchair cell phone holder/stress toy premium. A Gold Hermes Award winner
Kodak and Pirates of the Caribbean: Email, in-book ad, event signage and actors with interactive AdWalker screens promote the film, a Kodak sweepstakes and USA Weekend Magazine
Food Issue Premium Mailer: Promotional turkey stress toy premium sent to food advertising clients
New York Rugby Club: A variety of T-shirts promoting the New York Rugby experience
Advertorials
US Army: Comp for cover and editorial spread of a booklet featuring an interview with a soldier and tips for parents
Finding Nemo Board Game: Reader’s Digest pull out folded game board, chips and quiz cards promoting the DVD release
RD Holiday Dish: A holiday booklet created for Kroger was promoted online and in-book
Invitations
Varekai: Themes of mystery and flight from the Cirque du Soleil show inspired this Mercury Award winning invitation, sent with a music CD
Summer Bash: The sun and guests gradually appear, a Graphic Design USA American In-house Design Award winner
Spy Museum Animated Evite: A secret agent approaches and delivers a coded message with the event information
Events
Peanuts 3D View-Master Cartridge: Custom designed cartridge used in the Charlie Brown exhibition at the Children’s Museum of Manhattan
New York Rugby Club Tour ID Tags: Playful double-sided name tags given to all traveling club members to commemorate the tour
Brochures
Orbex Display Systems: The features of the product are described through a narrative inspired by 1950’s sci-fi kitsch. The piece unfolds to reveal a poster of a glow in the dark image of the product
Identity and Signage
POW (Pictures and Words) Museum Signage Program: Comic book inspired signage for a comics and animation museum. The paneled building facade reveals a mobile and the two-toned concrete plaza displays expression bubbles
Ocean Blue Divers: Logo and logotypes for a scuba enthusiast group
Planit: Identity for a personal time management app
Chef Jaimie Sperling: Bold colors, images and letterforms create a dramatic introduction for this culinary artist
Packaging
Rock the Country CD: Custom packaged CD distributed with Reader’s Digest issues in Walmart stores
Token Body Wash: Packaging for luxury body wash with aquatic iconography
Book Design
Access Denied: Tools in a secret compartment gain access to “illegible” text which reveals multiple views of the same scenario in this interactive literary exploration
Marketing
USA Weekend Magazine Media Kit: Promotional packet presented to potential clients by advertising sales representatives, a Platinum Hermes Award winner
Rapid ROI Email Blasts: Alert USA Weekend Magazine clients of advertising opportunities
Illustration
New York Rugby Club Tournament Programs: Covers for programs distributed during their largest event, a Thanksgiving seven-a-side tournament
Rumplestiltskin Picture Book: Opening spread and two vignettes from the classic Grimm’s tale
Santa on the Subway Holiday Card: A typical commute for Santa
Photography
Claire Giddings got her first pair of glasses at age seven and spent a great deal of time exploring the world with myopic eyes. She uses digital photography to explore the human experience with technology and the apparatus of visual representation. These images deal with how time can fracture memory and create nostalgia for a person, place or event that only exists through mediated imagery, be it through digital mapping software, blurred images taken in low light, collaged images or photographs of TV/laptop screens and parts of the body.
For more work visit clairegiddings.com
Untitled 4 (Shone Series)
44″ x 30″, large format pigmented ink digital print on paper
9/13/13 9:45 pm (Observer)
44″ x 33.5″, large format pigmented ink digital print on paper
Interference Abstraction 10
22″ x 22″, large format pigmented ink digital print on paper
Claire Giddings 