Power Up Your Numbers Video Game and Toy Remote Control Premium Mailer: The sound-effect enabled remote control-sized brochure provides the link to the online game. Players click to turn on fast-moving TVs to try to reach 49 million viewers, equal to the circulation of USA Weekend Magazine. The remote mailer is accompanied with an armchair-shaped remote or cell phone holder/stress toy premium. A Gold Hermes Award winner.
Kodak and Pirates of the Caribbean: Email, in-book ad, event signage and actors with interactive AdWalker screens promote the film, a Kodak sweepstakes and USA Weekend Magazine
Food Issue Premium Mailer: Promotional turkey stress toy premium sent to food advertising clients
New York Rugby Club: A variety of T-shirts promoting the New York Rugby experience